Tampa Bay, FL · Business & Sales Coach

Stop leaving opportunities on the table.

Business and sales coaching for entrepreneurs, owners, and sales professionals who are ready to turn potential into measurable growth — with the strategy, systems, and accountability to back it up.

25+ years in sales leadership · BNI Launch Coach · Founder, EmpowerUP

Amy Walters, Business & Sales Coach

25+

years in sales leadership

Real numbers, not motivation

25+

Years in sales leadership

70%

Revenue growth, first year at Wise Pelican

32

Consecutive months as top closer, PostcardMania

$9M

Call center built & scaled as co-founder/CEO

Amy Walters

About Amy

Success isn't about working harder.

It's about having the right strategy, systems, accountability, and follow-through. Amy Walters is a business and sales coach who helps entrepreneurs, owners, and sales professionals turn potential into measurable growth — built on an extensive background in sales leadership, marketing, and entrepreneurship.

Known for her direct, results-driven approach, Amy specializes in finding the gaps that keep businesses from growing — strengthening the sales process, improving prospecting and follow-up, and building the confidence to have stronger conversations and close more business.

Relationships create opportunities. Consistent action creates results.

Publisher, City LifestyleBNI Launch CoachFounder, EmpowerUPCommunity connector

How we work together

Coaching built around your growth.

Amy Walters speaking at a BNI conference

1:1 Business & Sales Coaching

Private, revenue-focused coaching. We diagnose the real gap, then build the strategy, habits, and follow-through to close it.

Sales Process & Prospecting

Stronger conversations, tighter follow-up, and a pipeline that doesn't leak. Built from 25+ years running sales floors.

Accountability Systems

The habits and check-ins that make growth repeatable — not a one-time pep talk you forget by Friday.

Team Training & Workshops

Bring Amy in to train your sales team on prospecting, closing, and the confidence to have stronger conversations.

Speaking & Facilitation

Keynotes and workshops for conferences, chapters, and leadership groups — direct, energetic, and practical.

Launch & Growth Coaching

For founders building from zero: the entrepreneurial playbook for turning an idea into a business that runs.

Amy Walters coaching a client

“I came to Amy expecting to learn how to navigate office politics. Instead, I left with something far more valuable: a deeper understanding of who I am, what I contribute, and the confidence to see my own worth. I can't thank Amy enough.”

Kevin Kilmer · Executive coaching client

Why clients keep coming back.

01

25+ years in sales leadership

From building a $9M call center to a 70% revenue-growth year — Amy has run the floor, not just studied it.

02

Direct, results-driven coaching

No generic motivation. Clear goals, real accountability, and action you can take the same day.

03

Built for business owners

Amy speaks founder, not franchise. She knows what it takes to grow something from scratch — because she has, more than once.

As seen on

Good Day Tampa Bay

Amy Walters, live on Good Day Tampa Bay, talking EmpowerUP 2026 — the community leadership summit she founded and hosts.

FAQ

Good questions.

Who is business coaching with Amy for?
Entrepreneurs, business owners, and sales professionals who are ready to grow but know something in the strategy, follow-through, or accountability is missing. If you're working hard but not seeing it in the numbers, this is for you.
What does a coaching engagement look like?
It starts with an assessment call to identify the real gaps — not generic advice. From there we build a strategy together and meet on a regular cadence with clear goals, homework, and accountability between sessions.
Do you coach individuals or teams?
Both. Amy works 1:1 with owners and sales professionals, and brings in-person or virtual training and workshops to sales teams who need stronger prospecting, follow-up, and closing skills.
How do I get started?
Book a free assessment call using the form below, or reach out directly. Amy will respond personally — you'll talk with her, not a scheduler.

Free assessment call

Let's find the gap that's costing you.

Send a few details and Amy will follow up personally to schedule a free assessment call — or a working meeting, if you already know what you need.

(727) 433-1835 amy.walters@citylifestyle.com

Opens your email app, addressed to Amy directly.